Category: change

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    The Hidden Cost of The War In Iraq

    Using data sourced from this book. Via

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    Changing The Game

    I'm reading Constantinos Markides' book on Game-changing Strategies right now. Constantinos (Costas) is professor of Strategic and International Management at the London Business School so knows a thing or two about business strategy and if, like me, you've had the good fortune to see him present you'll know he's also a brilliantly engaging speaker. The…

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    What’s Next In Media

    A few weeks ago, Paul shared an excellent presentation on What’s Next in Marketing & Advertising . I left a comment on his post about how I thought there could be a media and content perspective that would complement it, and he left one back saying he’d love to see it. So I’ve taken him…

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    The Leaders of the Future

    Image courtesy Like Russell, I’ve made it my mission this year to widen the scope of presentations I choose to see and pay to see. I want to hear some new perspectives and have some new input. So in keeping with this resolution I went to a talk yesterday by Richard Gerver, an ex-primary school…

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    …Which Is Nice

    Looks like I've made it into Campaign's 'Best of the Blogs' this week (for this). Alongside Jason who I'm happy to report has resumed posting after too long an absence. Welcome back Huff!

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    Innovation, Ideas, Simplicity

    Skelliewag is a site for ‘Bloggers, webmasters, and web workers’ and it’s uncommonly good. It’s sort of about ideas, productivity, innovation, writing, blogging, and creativity (including ‘The Top 20 Ways to come up with Amazing Ideas‘) but the posts are typically rather splendid. My own favourites are: 110+ resources for creative mindsLittle Words, Big Meaning,…

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    Stop The War

    Advertising and media planning is still littered with military analogies. We ‘launch campaigns’, ‘battle’ for attention. We talk about ‘target’ audiences, ‘hits’, ‘strike rates’, ‘impacts’. We base our thinking on ‘strategies’, we deploy ‘tactics’. We desire ‘captive’ audiences. Using this kind of language now seems to define the association between the brand and it’s audience…

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    On Being Small

    I once worked at Tower Records in Picadilly (when there still was a Tower Records at Picadilly, or indeed a Tower Records for that matter). I remember it rather fondly. I met my best mate there (19 years later we’re still mates). I served Morrisey (he bought a Mott The Hoople album). When Prince visited…

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    Shop Local

    New from Friends of the Earth. This is certainly an issue round our way as I suspect it is in most neighbourhoods. Includes the cheeky use of a certain strapline at the end…

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    End Of The Line

    I find it curious that people still talk about ‘lines’ in advertising. Above the line, below the line, through the line. Surely there is no line anymore (was there ever?). Your customers certainly don’t see any lines. All they see is the brand.

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