Category: digital
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The Best Place in the World to Fail
Jeff Bezos on being bold and why Amazon is the best place in the world to fail: 'We all know that if you swing for the fences, you're going to strike out a lot, but you're also going to hit some home runs. The difference between baseball and business, however, is that baseball has a…
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The State of Marketing Technology
Every year (friend of ODF) Scott Brinker, who also has a new book out, does a personal survey of the marketing technology landscape to map out the number and array of martech vendors. It's remarkable that his latest survey shows around 3,500 vendors, representing a growth of 87% year-on-year (represented by that horrendously complex visual…
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Google Firestarters Auckland and Sydney – Digital Storytelling
Last week I got back from running our second Google Firestarters in Sydney, and our first ever event in Auckland. Our theme for both events was Digital Storytelling, which is one of those multifaceted subjects that elicits lots of opinion, but we were particularly interested in the theme from the point of view of the…
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Reinforcement Learning
Deepmind's amazing victories against Go world champion Lee Se-dol have led many to acclaim a new era in AI. As the FT said, the achievement was in a different class to previous machine/human clashes (like IBM Deep Blue/Chess and Watson/Jeopardy): 'Unlike chess, Go permits too many possible moves for a computer to calculate. As a result,…
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Google Firestarters 19: Consultants, Customer Experience and Convergence – The Event
For the latest London Firestarters we took a theme that I've been talking about a lot over the past few years – the increasing focus on all things customer experience and what this means in terms of the changing dynamic between the big consultancies and agencies in serving a shifting set of client needs. The increasing…
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Post of the Month – February 2016 – The Winner
Happy to say that the winner of this month's vote for Post of the Month is Saskia Jones with her piece on the value of introversion in our industry and in the creative process. Well done Saskia – you get entered into the Hall of Fame. My thanks to everyone for taking part.
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Post of the Month – February 2016 – The Vote
Thanks for the nominations. So our vote this month is between: Introverted Perspective: do you need to be outgoing to be creative? by Saskia Jones Put down all behaviour hurtful to informality! from Matt Edgar Why Conversational Design is the Future by Emmet Connolly No one Gives a Sh*t About Your Content…and What to do…
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Post of the Month – February 2016 – Nominations
Slightly later than usual (due to heavy travel commitments) but it's time to open nominations for Post of the Month. If there are any good posts that you particularly enjoyed reading over the past month and would like to put forward you can do so direct or in the comments below. As always I have…
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Google Firestarters 19 – Consultants, Customer Experience and Convergence
Our next Google Firestarters London is upon us and we've got a great theme and speakers lined up for this one. We will be taking as our subject 'Consultancies, Customer Experience and Convergence', looking at how the big consultancies are increasingly clashing with the most forward thinking agencies, most notably around the area of customer experience.…
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Productive Informality
Matt Edgar had an exceptional post that a few people have shared about the value of what he calls 'productive informality'. How, in the current environment, overly formal or restrictive language, behaviours and controls are harmful to the conditions that most closely correlate with team success. There were echoes in Matt's piece of a point I made…