Category: trends
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The Future of Agencies in the Age of AI
Last week I spoke at the Google Partner Summit in Dublin about managing agency change in the era of AI, and then moderated a panel of exceptional agency leaders including Pats McDonald, Christina Lemieux, and Liam Wade. In my talk I spoke about the need to combine
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The Future of Strategists and Planners
The latest WARC Future of Strategy report is just out and makes for interesting reading. 80% of strategists think the discipline is at a crossroads. Agency jobs in decline, and yet client demand for strategy skills needed more than ever in a volatile world.
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The Future of Strategy in the Age of AI
A couple of weeks ago I ran a session with a large agency strategy team focusing on integrating AI throughout the planning workflow. It reminded me of how much I love working with strategists – naturally curious and open people. Towards the
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Separating fads from trends, and the second and third order effects of AI
‘Don’t be the dog that barks at every passing car’ Richard Wheldon How should we separate major underlying shifts in technology from the fads that come and go? How do we identify which trends will be long-lasting and high-impact, and which are over-hyped
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On AI model collapse and the era of experience
Will AI end up eating itself? What happens when AI models run out of human generated inputs and are trained on content created by AI? Is there a risk that AI models trained on AI slop become ‘inbred’ and get into a
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Winning the race before it starts
I featured a case study in my most recent newsletter which focused on the theme of changing how the game is played – learning from sports, culture and business examples where the protagonist had flipped the script to rethink norms and gain
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Technology, functional drift, and collective blind spots
I recently came across a news article which reported that Health New Zealand, the primary publicly funded body set up by the New Zealand government to oversee their healthcare system was using a single Excel spreadsheet to track $28 Billion of public money. An
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The Agentic Organisation (redux)
I really believe that AI agents are going to upend everything from organisation design, to strategy formulation and execution, to workflows, to how we interact with data, to how people get stuff done. It’s going to bring such fundamental change that we
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The progression of AI agents
I truly believe that with AI agents we are on the cusp of huge change – in organisation design, strategy, operations, staffing, customer experience – just about any and every area of the organisation will be impacted. And as I wrote a
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Brands, and Latent Space
Reading Jack Smyth’s reflections on the recent BRXND Marketing x AI conference in LA I came across the idea of ‘latent space’ as it relates to brands and LLMs. I confess I’d not heard the term before so I did some digging