Category: trends

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    Fighting Crime With Ones and Zeros

    This video is not new but I saw it for the first time yesterday (in a cab of all places) and kind of liked it. It’s an IBM promo done by OgilvyOne about how data architecture and management have transformed how the NYPD fight crime. It was, according to the Commissioner, a "classic case of…

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    The Reality of Virtual Worlds

    For anyone doubting that virtual worlds are here to stay (and that the internet is ‘evolving into three dimensions’), read this excellent piece by Victor Keegan in The Guardian, which includes these nine rather astounding factoids: Entropia Universe, the Swedish virtual world had a turnover of $365m last year and is about to be floated…

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    Stop The War

    Advertising and media planning is still littered with military analogies. We ‘launch campaigns’, ‘battle’ for attention. We talk about ‘target’ audiences, ‘hits’, ‘strike rates’, ‘impacts’. We base our thinking on ‘strategies’, we deploy ‘tactics’. We desire ‘captive’ audiences. Using this kind of language now seems to define the association between the brand and it’s audience…

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    Networked World

    Interesting world map of social networks done on Alexa rankings and as found by threebillion. The colour scheme on the map isn’t great (they’ve used the network’s proprietary colours so it’s awash with blues and oranges but there’s a text based list if you follow the link)… Some notable points: MySpace is not as internationally…

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    Global energies

    The excellent Henley Centre Headlight Vision has released a report on what they call their ‘Global Energies’, the 12 global trends which are a “source of inspiration for new ideas and a spur for innovation, enabling companies to be more outward-looking, future facing and customer-focused”. Here are the highlights: 1.      Stop-Go Lives The temptations…

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    The Marketing Divide?

    Download agent_wildfire.ppt Here’s a nice visual which captures quite neatly the challenges facing planners, media owners and pretty much anyone in communications today. It’s from a Canadian agency called Agent Wildfire that specialises in Word of Mouth stuff. I like its simplicity. There’s some more on word of mouth on our website.

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