Year: 2006
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Happy holidays
Have you noticed the number of things you read now that use the number of Google search results as a comparative indicator of the popularity of something? It’s almost becoming a new currency in its own right. Perhaps this will become the […]
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Don’t sell…entertain
Following on from my earlier blog on engagement and receptivity, there’s an interesting thought on the Leo Burnett Toronto blog – one of those intuitive obvious-when-you-think-about-it thoughts but this is actually backed up by some research they’ve done. Engagement, they say, is […]
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Lessons from the Grandfather
P & G have generally been getting things right of late. At a very recent analyst meeting in Cincinnati, CFO Clayton Daley revealed that their recent market share has increased by 3.5 points and brand equity on flagship brands like Tide and […]
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Slob Evolution…
A brilliant take off of the famed ‘Dove Evolution’ film. Just goes to show that these things have a life of their own…if you haven’t seen the original click here
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Spoilt for choice…
We all know that Starbucks is a great example of choice overload but it wasn’t until recently that I realised just how much. Walk into one of their outlets and there are apparently now more than 6,000 different combinations of coffee to […]
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The Marketing Divide?
Download agent_wildfire.ppt Here’s a nice visual which captures quite neatly the challenges facing planners, media owners and pretty much anyone in communications today. It’s from a Canadian agency called Agent Wildfire that specialises in Word of Mouth stuff. I like its simplicity. […]
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The Hand That Rocks the Cradle…and makes the lunch…and surfs the net…and listens to the radio…
Continuous Partial Attention is an invention of Linda Stone’s, US writer and ex-Microsoft research guru. It is the idea that our desire to pack as much into our time-squeezed lives as possible increasingly leads to a need to be always-on, always connected, […]
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‘Not young enough to know everything’
Here’s a quandry for the ad industry. Various surveys have picked up on the fact that roughly 80% of the personnel that work in media and creative agencies are under the age of 40. It’s a big ask to expect a 23 […]