Year: 2006
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Happy holidays
Have you noticed the number of things you read now that use the number of Google search results as a comparative indicator of the popularity of something? It’s almost becoming a new currency in its own right. Perhaps this will become the new Top 40. I’m quite getting into it – as a quick test,…
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Don’t sell…entertain
Following on from my earlier blog on engagement and receptivity, there’s an interesting thought on the Leo Burnett Toronto blog – one of those intuitive obvious-when-you-think-about-it thoughts but this is actually backed up by some research they’ve done. Engagement, they say, is driven by: ‘…personal stuff, human stuff, not marketing stuff. People become engaged in…
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Lessons from the Grandfather
P & G have generally been getting things right of late. At a very recent analyst meeting in Cincinnati, CFO Clayton Daley revealed that their recent market share has increased by 3.5 points and brand equity on flagship brands like Tide and Pampers has risen to record levels. And this is not because they have…
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Slob Evolution…
A brilliant take off of the famed ‘Dove Evolution’ film. Just goes to show that these things have a life of their own…if you haven’t seen the original click here
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Spoilt for choice…
We all know that Starbucks is a great example of choice overload but it wasn’t until recently that I realised just how much. Walk into one of their outlets and there are apparently now more than 6,000 different combinations of coffee to choose from. If you tried a different one each day it would take…
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The Marketing Divide?
Download agent_wildfire.ppt Here’s a nice visual which captures quite neatly the challenges facing planners, media owners and pretty much anyone in communications today. It’s from a Canadian agency called Agent Wildfire that specialises in Word of Mouth stuff. I like its simplicity. There’s some more on word of mouth on our website.
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The Hand That Rocks the Cradle…and makes the lunch…and surfs the net…and listens to the radio…
Continuous Partial Attention is an invention of Linda Stone’s, US writer and ex-Microsoft research guru. It is the idea that our desire to pack as much into our time-squeezed lives as possible increasingly leads to a need to be always-on, always connected, always making the most of every moment. There’s a clear difference, she says,…
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‘Not young enough to know everything’
Here’s a quandry for the ad industry. Various surveys have picked up on the fact that roughly 80% of the personnel that work in media and creative agencies are under the age of 40. It’s a big ask to expect a 23 year-old university graduate who lives in London to get into the mind of…