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Father Ted goes climbing

Image004 This is the place where I go climbing down the road from where I live, called Craggy Island (yes, like on Father Ted). From a marketing perspective they manage to pull off something many brands struggle to achieve – differing appeal to very different audiences. Go down there on a Sunday afternoon and the place is packed with both families and a posse of distinctly hard core climbers. Gaggles of little kids vie for space on the walls with high-grade climbers attempting a tricky overhang route. The reason they manage to do this is because enjoyment of the climbing remains what it’s all about, and you get that from everything as soon as you walk in. Actually, this tenuous link to marketing was really just an excuse to put up a picture of one of my favourite weekend pastime and places. As they say in climbing, rock on…

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