I have long admired Pearlfisher’s work (for brands such as Absolut, Waitrose, Innocent, Green & Blacks) and their approach. Now I admire how they communicate it. Type in "Pearlfisher" to Google and (right there at the top) this is what you get:
Follow the link and it’s all there, in just a few sentences:
"At Pearlfisher we know how to anticipate and interpret future human behaviour. Then we use what we’ve learned to create seductive, successful design.
Its called creating desire. And it explains why you came here.In fact every brand we partner experiences increased desire once we’ve applied our art
That’s our brand truth – what’s yours?"