Thanks to Paul for pointing out that my sometime stalker, Boo.com, has gone live. The URL that spawned one of the biggest and fastest burn rates in dot com history has relaunched…as a travel site! Spookily, the FT today ran a big article on ‘Bubble 2.0’ .
Fortunately for the guys at Boo.com, the article pointed out several major differences between this investment binge and the first one (such as lower cost of entry, different technology bases, low cost word of mouth promotion) so the prognosis wasn’t all bad. "This particular instance of collective euphoria" it says "looks unlikely for now to end in a bust that will spill over into a more generalised meltdown." Thank gawd for that.