Fascinating inside view here of last August’s US Hyundai pitch, eventually won by Goodby Silverstein & Ptnrs. Whatever you think of the winners strategy (to "create a new voice and environment of total honesty"), you have to admire the fact that they were smart enough to keep their auto team intact after the GM loss so were able to hit the ground running far better than their rivals.
It was between Strawberry Frog and Goodby for me.
Arnold’s message.. the most obvious I’ve read for a while.
Bloody fantastic article mate – thanks for that.
It was between Strawberry Frog and Goodby for me.
Arnold’s message.. the most obvious I’ve read for a while.
Bloody fantastic article mate – thanks for that.
No worries. Not often you get to see it all as transparently as this…
No worries. Not often you get to see it all as transparently as this…
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