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neilperkin

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The Dehumanisation of Advertising

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Compare and contrast. A quote from John Maeda in this weeks Campaign defining his vision of ‘post-digital advertising’:

“…approaching advertising as a more humane discipline, instead of the dry ‘monitor, measure, monetise’ paradigm of the Web 2.0 world. Choosing the right technologies, combined with a truthful message, and implemented with humour, beauty, and discipline.”

…and this from last weeks New York Times

“The new science of online display advertising involves a potent mix of behavioral targeting, social networking algorithms, predictive economics, pricing optimization and other mathematical strategies”

Are we in danger of forgetting about the people?

16 responses to “The Dehumanisation of Advertising”

  1. Charles Frith Avatar
    Charles Frith

    Well said. That whole predictive economics twaddle is complete pants. Its essentially number crunching to reduce anxiety but is rarely predictive; never inspirational.

    Reply
  2. Charles Frith Avatar
    Charles Frith

    Well said. That whole predictive economics twaddle is complete pants. Its essentially number crunching to reduce anxiety but is rarely predictive; never inspirational.

    Reply
  3. Paul McEnany Avatar
    Paul McEnany

    It does seem as though there’s a big fight between art and science coming fairly quickly, doesn’t it?

    Reply
  4. Paul McEnany Avatar
    Paul McEnany

    It does seem as though there’s a big fight between art and science coming fairly quickly, doesn’t it?

    Reply
  5. Will Avatar
    Will

    Neil – I’m not a fan of over hypothesising or measuring things like this.. as Charles says it’s often a load of twaddle.
    Btw – pleased you are loving Send Away The Tigers. Classic album.

    Reply
  6. Will Avatar
    Will

    Neil – I’m not a fan of over hypothesising or measuring things like this.. as Charles says it’s often a load of twaddle.
    Btw – pleased you are loving Send Away The Tigers. Classic album.

    Reply
  7. John Dumbrille Avatar
    John Dumbrille

    With you on this too.
    The more predictable you are, the more predictable you are. Number crunchers aren’t us – so it’s hard to do them justice – but the old saying ‘your mind can’t define your mind’ still holds true.
    Today Chris Anderson’s The Long Tail Blog points to Nassim Nicholas Taleb’s Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets. I probably should read it.

    Reply
  8. John Dumbrille Avatar
    John Dumbrille

    With you on this too.
    The more predictable you are, the more predictable you are. Number crunchers aren’t us – so it’s hard to do them justice – but the old saying ‘your mind can’t define your mind’ still holds true.
    Today Chris Anderson’s The Long Tail Blog points to Nassim Nicholas Taleb’s Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets. I probably should read it.

    Reply
  9. neilperkin Avatar
    neilperkin

    I agree. Over reliance on data acts contrary to the great leaps in marketing performance that great (and often risky) ideas can lead to. I think Paul’s right – perhaps we’re heading for a face off!

    Reply
  10. neilperkin Avatar
    neilperkin

    I agree. Over reliance on data acts contrary to the great leaps in marketing performance that great (and often risky) ideas can lead to. I think Paul’s right – perhaps we’re heading for a face off!

    Reply
  11. Hispanic Internet advertising Avatar
    Hispanic Internet advertising

    Yeah, it seems right. We are forgetting about the people.
    -Daniel

    Reply
  12. Hispanic Internet advertising Avatar
    Hispanic Internet advertising

    Yeah, it seems right. We are forgetting about the people.
    -Daniel

    Reply
  13. Monica Haney Avatar
    Monica Haney

    That is the very theory that most scientists believe about the evolution of man in this planet, Earth. I say Earth because I firmly believe there are other creature living in other planets.

    Reply
  14. Monica Haney Avatar
    Monica Haney

    That is the very theory that most scientists believe about the evolution of man in this planet, Earth. I say Earth because I firmly believe there are other creature living in other planets.

    Reply
  15. Gabrielle Kidd Avatar
    Gabrielle Kidd

    Choosing the right technologies, combined with a truthful message, and implemented with humor, beauty, and discipline is never easy to do for anybody who has been in the business for so many years. How much more those who are novice?

    Reply
  16. Gabrielle Kidd Avatar
    Gabrielle Kidd

    Choosing the right technologies, combined with a truthful message, and implemented with humor, beauty, and discipline is never easy to do for anybody who has been in the business for so many years. How much more those who are novice?

    Reply

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