Compare and contrast. A quote from John Maeda in this weeks Campaign defining his vision of ‘post-digital advertising’:
“…approaching advertising as a more humane discipline, instead of the dry ‘monitor, measure, monetise’ paradigm of the Web 2.0 world. Choosing the right technologies, combined with a truthful message, and implemented with humour, beauty, and discipline.”
…and this from last weeks New York Times
“The new science of online display advertising involves a potent mix of behavioral targeting, social networking algorithms, predictive economics, pricing optimization and other mathematical strategies”
Are we in danger of forgetting about the people?