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Chaos theory

One of my favourite quotes of the past few weeks from Dan Wieden talking about the culture at his agency:

"I think it’s important that if you’re going to be innovative, that there’s not a process for everything. Sometimes it seems that if you’re never lost you’re never going to wind up any place new. It’s only if you’re willing to be completely fucked-up that you’re going to do anything important."

4 responses to “Chaos theory”

  1. Leland M Avatar
    Leland M

    You’ll love this quotation from Dan I’ve kept for a while:
    “Chaos does this amazing thing that order cannot: it engages you. It gets right in your face and with freakish breath issues a challenge. It asks stuff of you, order never will. And it shows you stuff, all the weird shit, that order tries to hide. Chaos is the only thing that honestly wants you to grow. The only friend who really helps you be creative. Demands that you be creative.”

  2. Leland M Avatar
    Leland M

    You’ll love this quotation from Dan I’ve kept for a while:
    “Chaos does this amazing thing that order cannot: it engages you. It gets right in your face and with freakish breath issues a challenge. It asks stuff of you, order never will. And it shows you stuff, all the weird shit, that order tries to hide. Chaos is the only thing that honestly wants you to grow. The only friend who really helps you be creative. Demands that you be creative.”

  3. neilperkin Avatar
    neilperkin

    Thanks Leland – love it

  4. neilperkin Avatar
    neilperkin

    Thanks Leland – love it

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