So there’s already been a lot of discussion about this one. Personally, I like it. It made me smile. A great big smile. Do I think it will sell chocolate? Yes I do. There’s already quite a buzz about it. It’s bold, and non-traditional in lots of ways, but it wins because of the strength of execution. Anything less and it would’ve been totally different. It’s an all or nothing approach but I think they’ve pulled it off – particularly if they follow it up with more executions which are just as good. Watch out for all those clients saying "I want to do a Cadbury’s Gorilla".
4 responses to “Gorillas In The Mist”
-
I think it’s brilliant! Everyone’s talking about it so that’s a good thing. Probably more good than bad talk. I can’t get the song out my head though as everyone in the office keeps playing it!
I just heard it’s Phil Collins in the suit. Hmm. I’m not sure whether to believe that… -
I think it’s brilliant! Everyone’s talking about it so that’s a good thing. Probably more good than bad talk. I can’t get the song out my head though as everyone in the office keeps playing it!
I just heard it’s Phil Collins in the suit. Hmm. I’m not sure whether to believe that… -
Very cool. A classic “honest approach” (as once defined by Mad Dogs and Englishmen) at its best. From my own experience, it is always hard to get honest approach strategies to production finals and customer approval. Takes a strong and charismatic planner. and brave of course (in case it fails :))
-
Very cool. A classic “honest approach” (as once defined by Mad Dogs and Englishmen) at its best. From my own experience, it is always hard to get honest approach strategies to production finals and customer approval. Takes a strong and charismatic planner. and brave of course (in case it fails :))
Leave a Reply