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The Myth of Youth Tube

People (me included) typically assume that You Tube activity is weighted towards the young. Not necessarily, according to Bill Tancer of web information company Hitwise. In a recent presentation I saw him give (the same one where he revealed some very interesting stats about Wikipedia), Bill explained how the visitor profile appeared to fit with this common assumption (visuals courtesy of Bill):

Youtube1

But the profile of those who upload onto You Tube doesn’t:

Youtube2

This, rather surprisingly, accounts for a swing of one against the other which looks like this:

Youtube3

Surprised me.

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