John Grant’s Green Marketing Manifesto is on sale from next Monday. You can pre-order it here. Given the quality of John’s thinking and writing, and the significance of the subject matter, it is quite possibly the most important marketing book of the year.
As it happens, there is an event taking place here at IPC next Wednesday morning to launch some new research into audience attitudes to all things environmental and John has kindly agreed to speak at it. If you’d like to hear John speak, and see a bit of new research while you’re at it, there are a few places available on a first come first served basis to readers of this blog – just e-mail me on the link above.