Month: December 2007
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Are We Nearly There Yet?
I did a presentation at a media planning agency last week on the challenges of integration. The brief was to talk to them about the changes in our business as it has migrated to do what we do across multiple channels. So I attempted to define the challenges into 3 main areas: the consumer challenge…
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Back To School
"In my ideal school…we will no longer be treated like herds of identical animals waiting to be civilised before we are let loose on the world. It will be recognised that it is our world too."Miriam, 15, Reading (quoted in The School I’d Like, by Catherine Burke & Ian Grosvenor) Can advertising learn anything from…
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The 60 Second PHD In Leadership
"Think back to the best boss and the worst boss you ever had.1. Make a list of all things done to you that you abhorred.2. DON’T DO THEM TO OTHERS. EVER.3. Make another list of things done to you that you loved.4. DO THEM TO OTHERS. ALWAYS.And you thought leadership was complicated." Dee Hock, Founder…