Year: 2007
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Sacre Bleu
The ever fascinating New Scientist ‘Short sharp science’ blog has posted on these French public Health posters warning about the dangers of AIDS. As they rightly point out, some governments including our own have a track record in the effective use of graphic imagery to make a powerful point (think of the US ‘Faces of…
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Sublime Subliminal
Conscious I’ve been a little worthy of late so here’s some light relief. Derren Brown taking on the ad industry. Fascinating (and slightly worrying) insight on how ideas come about. A little long at six minutes but believe me it’s worth it. Absolute genius.
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Changing the world one step at a time
http://affiliate.kickapps.com/kickapps/flash/media_drop.swf?b=1&widgetHost=affiliate.kickapps.com&mediaType=VIDEO&mediaId=33083&as=3193 This is Avery Hairston. He’s 15. When he was 13 he saw Al Gore’s ‘Inconvenient Truth’ slideshow and decided to do something about it. His question was always the same “Why aren’t people doing the simple things to help?”. One such simple thing was changing inefficient, short-lived normal light bulbs to compact fluorescent light…
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24 youth insights in 147 seconds
Because killer facts are often lost in the melee, the threebillion project have collated a video which assembles 24 youth related random facts, stats and insights that have hit the internet over the last 4 weeks. Each one of them “was either buried in a lengthy report or brushed over in a blog”. Enjoy.
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This is how you do things
I have long admired Pearlfisher’s work (for brands such as Absolut, Waitrose, Innocent, Green & Blacks) and their approach. Now I admire how they communicate it. Type in "Pearlfisher" to Google and (right there at the top) this is what you get: Follow the link and it’s all there, in just a few sentences: "At…
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Green Matters
So what do people really think about the environment? We’ve just done a pretty big piece of research (we’re calling it Green Matters – mostly because it does) into UK consumers’ (sample size of 3000 men and women) reactions to, and engagement with, the big environmental issues. Unsurprisingly, 88% of respondents claim to be concerned…
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On a mission
So, brands should be generous. Like Amelia’s JFK school of branding, they need to ‘ask not what your consumer can do can do for you, ask what you can do for your consumer’. Co-creation, consumer power – it’s all clear, right? If it is, then companies should be embracing this philosophy not just in their…
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Running to stand still
This is me right now (without the chubby cheeks)
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101 Eco inspirations
One of my favourite magazines, Wallpaper*, is currently hosting its annual online exhibition to coincide with Milan’s Salone del Mobile. This years exhibition is a little different, being hosted online for one. Called EcoEdit, it’s an exhibition of environmentally friendly design greatness and the best eco innovations (‘on the planet’ no less) from the worlds…
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The Short-tail of Marketing
This Ad Age article reveals a quite astounding fact. The top ten internet players in the US market nabbed 70% of all net online ad revenue in 2006. Represent it as gross ad revenue and that’s 99% that the top ten account for. That’s up (yes up) from 95% in 2005. In the UK, i-level…