A couple of weeks ago, Todd Andrlik (he of the Ad Age Power 150) got in touch and asked if he could send me a preview copy of a book, Step Into The Spotlight, written by his friend Tsufit. It’s not the kind of book I’d normally read if I’m honest. It’s about self-promotion, getting noticed, putting the ‘show’ into business, that sort of thing. And Tsufit acknowledges that I’m probably not alone in thinking that: "Truth be known, most people would rather be caught buying a porno flick than a book like this", she says in her introduction. But I’m kind of glad I did read it. Tsufit is an actress and singer and the book just brims over with (her) enthusiasm and personality, as well as loads of useful stuff.
And it reminded me that there’s nothing wrong with letting people know you exist. I do think there’s something in that Seth Godin thought about the fact that it’s not the fear of failure that holds people back, but actually the fear of criticism. Remarkable things don’t happen if you don’t put yourself out there. As Tsufit quotes David Ogilvy: "You can’t save the souls in an empty church"