I saw this on the Wallpaper Twitter feed (disclosure: I work for the company that produces Wallpaper). And I'm not sure I've seen anything quite like it before – an art/architecure/brand fusion resulting from a meeting and subsequent collaboration between Karl Lagerfeld and architect Zaha Hadid. The Chanel Contemporary Art Container is a mobile art museum showcasing work by 20 artists who've all taken Chanel's iconic quilted 2.55 bag as their inspiration. Described on the website as "less an itinerant exhibition than an artistic experience in a nomadic building", Zaha Hadid has designed a quite amazingly elegant and graceful home for the artwork. The website allows you to travel through it. As Wallpaper says, surely the most striking piece of art on display is the structure itself.
Just launched in Hong Kong, it will move to Tokyo and New York later this year before decamping to London next Summer, then Moscow and finally Paris in early 2010.