More evidence (if any were needed) of the degree of disruption new technologies and social media are having on some traditional media models from this entertainment media research study conducted at the beginning of the year. Most notable, is that relating to TV advertising, including:
- 27% of people agree or strongly agree that social networks have the potential to be the MAIN way in which they access video and music content
- 17% of people think that social networking has negatively impacted the time they spend watching TV (the most effected medium)
- 18% of people think that video streaming sites have made them watch less 'live' scheduled television
- The majority of people (58%) with the ability to record television digitally watch an equal or higher level of recorded than live programming. Of those who watch recorded programming 46% fast forward past the ads all the time, 79% all or most of the time, and only 2% never do.
Interestingly, according to the AA TV spend rose year on year in 2007 and is forecast to be up again year on year for Q1 2008. Work that one out.