"…the marketing and communication industry is so obsessed with 'future' that they forget the emotional power of the past…given we're in a generation brought up on technological communication, the good ol' "snail mail" might have more impact and engagement with youth than their current mediums because in many cases, they've rarely received a bonafide letter – especially one that is written with warmth, passion and intrigue.
I believe we're in the midst of a transformational change in communications that is both fundamental and permanent. The relationship that people have with brands and media…how we interact, organise, get things done. Its all changing forever. But I also think that this change is about striking a new balance, albeit a fundamentally different one, and in striking that balance the old will find new meaning.