Yes, I'm annoyed again. I drove past a poster ad yesterday and I had to double back and drive past it again to check what I was seeing. An ad for Smooth Radio that is a straight reproduction of the sleeveface idea. Another one. It's just so disappointing when there's no attempt to build on an idea or interpret it or just do something else with it apart from just rip it off. Shame.
8 responses to “Annoyed (2)”
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thats the ad industry for ya. built on hi-jacking cultural innovations.
‘turning rebellion into money’ to quote Joe Strummer.
not sure if sleeveface was rebellion but you know what i mean 😉 -
thats the ad industry for ya. built on hi-jacking cultural innovations.
‘turning rebellion into money’ to quote Joe Strummer.
not sure if sleeveface was rebellion but you know what i mean 😉 -
In one sense, they ripped it off. In another sense, they’ve brought an underground phenomenon to a mainstream audience.
Advertisers have always pulled that trick. As indeed have musicians, artists, even scientists.
And it’s not an easy trick to pull off – the ‘lose yourself in music’ line is a clever one which legitimises the connection, and could become a long-term brand property. -
In one sense, they ripped it off. In another sense, they’ve brought an underground phenomenon to a mainstream audience.
Advertisers have always pulled that trick. As indeed have musicians, artists, even scientists.
And it’s not an easy trick to pull off – the ‘lose yourself in music’ line is a clever one which legitimises the connection, and could become a long-term brand property. -
Take your point Scamp. And I’ve learned since that they at least spoke to them before hand about what they wanted to do. But I still believe that they should at least build on the idea in some way…don’t you think?
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Take your point Scamp. And I’ve learned since that they at least spoke to them before hand about what they wanted to do. But I still believe that they should at least build on the idea in some way…don’t you think?
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Another one for the Sleeveface scrapbook. http://m-insights.blogspot.com/2011/01/eircoms-sleeveface-creative-talent.html
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Another one for the Sleeveface scrapbook. http://m-insights.blogspot.com/2011/01/eircoms-sleeveface-creative-talent.html
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