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BBC Journey To The East

Wow, is all I can say about this. Produced by Damon Albarn and Jamie
Hewlett (of Gorillaz), and based on the classical Chinese novel,
"Journey to the West",
it will be used to introduce coverage of the Olympics on BBC Sport. It debuted last night apparently (I missed it). Anyway, it’s a bit mental, but all the better for it.

Outstanding promotional creativity to support programming. Again.

8 responses to “BBC Journey To The East”

  1. david cushman Avatar
    david cushman

    Fabulous. When I first saw the pic of pigsy on the bbc homepage I hoped Monkey Magic was back for a new generation. Surely the series has to follow?
    Perfect filler when Dr Who is on hols 😉

  2. david cushman Avatar
    david cushman

    Fabulous. When I first saw the pic of pigsy on the bbc homepage I hoped Monkey Magic was back for a new generation. Surely the series has to follow?
    Perfect filler when Dr Who is on hols 😉

  3. Andrea Avatar
    Andrea

    That’s indeed quite impressive, I knew there HAD to be some Gorillaz behind it.

  4. Andrea Avatar
    Andrea

    That’s indeed quite impressive, I knew there HAD to be some Gorillaz behind it.

  5. Tom Avatar
    Tom

    It was really good actually. I presume it promotes not just the OLympics but also the new Royal Opera House thing.

  6. Tom Avatar
    Tom

    It was really good actually. I presume it promotes not just the OLympics but also the new Royal Opera House thing.

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