Wow, is all I can say about this. Produced by Damon Albarn and Jamie
Hewlett (of Gorillaz), and based on the classical Chinese novel,
"Journey to the West",
it will be used to introduce coverage of the Olympics on BBC Sport. It debuted last night apparently (I missed it). Anyway, it’s a bit mental, but all the better for it.
Outstanding promotional creativity to support programming. Again.