Oasis have gone all 2.0 on us for the launch of their new album. Well sort of. They have previewed their upcoming new album, 'Dig Out Your Soul', by teaching a group of New York Metropolitan Transport Authority ( MUNY – Music Under New York) street musicians and buskers to perform never-heard-before tracks from the album. On Friday, the musicians went out across New York and performed at a number of well-known subway stations including Grand Central, Penn Station, Astor Place and Times Square.
BBH NY is filming the whole thing as part of a documentary about the album launch. People can upload video footage of the street performances, or their own versions of the new songs, to Oasis’ YouTube channel, and post photos to the Flickr group.
Here in the UK, The NME is also getting in on the act with a rather neat audience participation exercise (disclosure: I work for the company that produces The NME). Tommorrows issue is covermounting the sheet music and lyrics to four tracks off the new album and inviting readers to upload their own versions of the songs as part of a competition that will see the winner land a trip to see the band anywhere in the world on their upcoming global tour. Rather neat methinks.