NPD Notebook

This is a plug but one that's well worth doing. Many companies get all het up about doing a corporate blog, forgetting that it is often the interesting people inside that organisation that people want to engage with. Well, the IPC new product development team have started a blog – it's a multi-author blog featuring Andy Cowles (Editorial development director and ex-art director of many iconic magazine brands including Rolling Stone), Steve Sutherland (a great writer, and ex Editor-in-chief of the NME) and web designer Charlie Francis . Andy said to me the other day that they are still exploring and finding the voice of the blog. I think they've made a pretty good start. Recent pearls include why changing direction is so difficult for creative people, these insights into great magazine cover design , and this peachy little film on When Did You Realise You Were An Editor? (including a guide to how you play 'strip Country Life'). Go take a look.