"Do not covet your ideas. Give away everything you know and more will come back to you" said Paul Arden.
The Age of Conversation 2 has just launched and is available for purchase in hard cover, paperback and e-book here, with all proceeds going to Variety, the international childrens charity (Age of Conversation 1 raised over $15,000 so that's the target to beat). Kudos to Drew and Gavin for the idea and the passion and effort put into bringing it to life. I'm really excited about it. The collaborative brain power of 237 marketing bloggers from around the world (including many of my absolute favourites) writing on the brave new world of media, marketing and conversation. 237 perspectives, 15 countries, one compelling example of the power of sharing ideas.
My chapter is on the emotional cost of change – how hard and how counter-intuitive it is to let go control, but also just how critical this is to winning in a networked world. So go read the blog, follow the twitter stream, subscribe to the podcast feed, read about the authors, join the Facebook group, but most of all – go buy the book.