Exactitudes

Coincidentally, the day after reading about Random and Directed copying in Mark and Alex's piece, I happen across this project from Dutch photographer Ari Versluis and profiler Ellie Uyttenbroek who since 1994 have documented a record of "people's attempts to distinguish themselves from others by assuming a group identity". Exactitudes (a mash up of 'exact' and 'attitude') frames groups of people in a stark studio setting that emphasises the uniformity in various social groups in a quasi-anthroplogical way. Fascinating.