I've been mulling the subject of what it means for business to be more generous for some time. I've written a couple of posts on it, but I figured it was time I gathered it all together and put down something more coherent. When I started writing, somehow it ended up as a presentation, but that's no bad thing.
At the heart of this is the belief that business needs to fundamentally shift its approach in the interactions it has with its customers. That it needs to readjust to the new balance of power that characterises a hyperconnected world. By nature, business is not generous. But in the context of the systemic meltdown we have just witnessed, it is time to begin thinking about what Umair Haque calls "next generation business". So this is about marketing. It's about personal outlook. But it's also about the function of business, and the great big fat opportunity that business has to interact with the world in a different way.
As usual, I am indebted to some great thinking and writing which has helped form my own thoughts on this, notably from: Mark, Faris, Umair, David, Eaon, Charles, Asi, Seth, JP, Paul and Paul, whom I credit in the presentation.
This is something I believe in.
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