Liking the new Improv Everywhere piece, featuring a crowd welcoming back random strangers at the airport. Like the other Improv missions, it's the randomness that makes it such fun. Interesting too, that it was commissioned by Absolut as part of their "In An Absolut World" project ("In An Absolut World someone is always there to welcome you home"). A sign of things to come methinks.
http://vimeo.com/moogaloop.swf?clip_id=2268595&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1
Welcome Back from ImprovEverywhere on Vimeo.
Hat tip to Giles for the tip off
Welcome Back
6 responses to “Welcome Back”
-
great work! always love improv everywhere.
-
great work! always love improv everywhere.
-
I saw this but didn’t realise that Absolut were involved with it – which I guess makes it either good marketing or a bad marketing depending on your point of view!
-
I saw this but didn’t realise that Absolut were involved with it – which I guess makes it either good marketing or a bad marketing depending on your point of view!
-
Definitely, it’s a great piece. There are more and more campaigns working with current popular (mostly present online) artists (Such as Carphone Warehouse commissioning Kristofer Strom and Minilogue for their latest ad – http://uk.youtube.com/watch?v=joJ7G47Y9go) and it confirms the Spread marketing piece I just read from Alex Bentley and Mark Earls – all about “push and not pull”, use something that people are copying already and weave your brand in – hopefully being as relevant as relevant as possible.
It can generate some mitigated questions about how creative it is to pick up on other people’s work, but at the same time if the creators are paid, acknowledged and people on the receiving end are happy, then great. -
Definitely, it’s a great piece. There are more and more campaigns working with current popular (mostly present online) artists (Such as Carphone Warehouse commissioning Kristofer Strom and Minilogue for their latest ad – http://uk.youtube.com/watch?v=joJ7G47Y9go) and it confirms the Spread marketing piece I just read from Alex Bentley and Mark Earls – all about “push and not pull”, use something that people are copying already and weave your brand in – hopefully being as relevant as relevant as possible.
It can generate some mitigated questions about how creative it is to pick up on other people’s work, but at the same time if the creators are paid, acknowledged and people on the receiving end are happy, then great.
Leave a Reply