Stan and I have been twittering already about this this morning (yes, BrandDNA is on twitter at last!) but I'm posting it too because I love it.
http://vimeo.com/moogaloop.swf?clip_id=2297886&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1
Nokia N96 – Bruce Lee Ping Pong from Ramalho Blog on Vimeo.
Bruce Lee Plays Ping Pong
16 responses to “Bruce Lee Plays Ping Pong”
-
wow!!! nice video..
-
wow!!! nice video..
-
What’s any of that got to do with a ‘phone ?
-
What’s any of that got to do with a ‘phone ?
-
Not a lot Tom. But then who cares? It’s Bruce Lee playing ping pong! 😉
-
Not a lot Tom. But then who cares? It’s Bruce Lee playing ping pong! 😉
-
But it’s not REALLY Bruce Lee is it ?
So it’s not REALLY Bruce Lee, and it’s got nothing to do with a ‘phone.
OK – I agree it’s cool – and that merits it’s inclusion on a blog – but this IS a blog about advertising and stuff and so my question remains – has it worked ? What was the point ? To make Nokia N96 look cool and so more people to buy it ? To add to some intangible sense of brand community – ness that exists around priviliged users / owners of the ‘phone ?
Am I just reading more into this that I need to ? -
But it’s not REALLY Bruce Lee is it ?
So it’s not REALLY Bruce Lee, and it’s got nothing to do with a ‘phone.
OK – I agree it’s cool – and that merits it’s inclusion on a blog – but this IS a blog about advertising and stuff and so my question remains – has it worked ? What was the point ? To make Nokia N96 look cool and so more people to buy it ? To add to some intangible sense of brand community – ness that exists around priviliged users / owners of the ‘phone ?
Am I just reading more into this that I need to ? -
Reminds me a bit of some of the discussion around cadbury gorilla. I like it as an idea and as an execution and that’s why I stuck it up – but then maybe not every ad has to be feature driven anyway. No idea whether it worked. Still cool though.
-
Reminds me a bit of some of the discussion around cadbury gorilla. I like it as an idea and as an execution and that’s why I stuck it up – but then maybe not every ad has to be feature driven anyway. No idea whether it worked. Still cool though.
-
OK. Reminds me about the sort of conversation you could have with half of what adworld spits out I would suggest.
Oooh. Listen to me. -
OK. Reminds me about the sort of conversation you could have with half of what adworld spits out I would suggest.
Oooh. Listen to me. -
I don’t think we should read too much into why we like stuff. If you deconstruct a joke it stops being funny. This just works, and so shouldn’t matter whether it was made on a brand’s behalf.
On the subject of which, part two is here http://uk.youtube.com/watch?v=x-fZ6tJGJ6g -
I don’t think we should read too much into why we like stuff. If you deconstruct a joke it stops being funny. This just works, and so shouldn’t matter whether it was made on a brand’s behalf.
On the subject of which, part two is here http://uk.youtube.com/watch?v=x-fZ6tJGJ6g -
I’m not interested in why I LIKE it – I’m interested in why nokia decided to MAKE it.
Presumably it matters to NOKIA why it works and what ‘works’ means to them here ? -
I’m not interested in why I LIKE it – I’m interested in why nokia decided to MAKE it.
Presumably it matters to NOKIA why it works and what ‘works’ means to them here ?
Leave a Reply