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Nutmegged

Absolutely love this, Wieden's latest work for Nike Five. They could so easily have done it differently but the whole CCTV thing just works. And best of all Graeme worked on it.

Graeme happened to mention to me a piece of footage from the shoot of Wayne Rooney being nutmegged by a local kid called Callum. Talk about spreadable media, this is pure class (and at time of posting had had almost 200,000 cumulative views). 

2 responses to “Nutmegged”

  1. doug Avatar
    doug

    thanks mate. we’re very proud of the whole campaign. the full 90″ is out tomorrow – I’ll whack it over for you to have a look at
    PS feel free to enter a team!! 🙂

  2. doug Avatar
    doug

    thanks mate. we’re very proud of the whole campaign. the full 90″ is out tomorrow – I’ll whack it over for you to have a look at
    PS feel free to enter a team!! 🙂

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