I still can't quite believe this. Late last week I blogged about Gavin Bate, mountaineer and founder of the charity Moving Mountains, that helps street children in Kenya and Nepal. Gavin is currently in Everest base camp, about to mount a summit attempt in aid of his charity, and he's tweeting via a satellite phone from the roof of the world. He laid down a challenge (with some help from Cybercom) for the digital community to tweet him ideas on how he could raise some additional publicity and sponsorship, so I tweeted a suggestion to him that he auction a tweet from the summit of Everest. And he's doing it.
Just think – the first ever tweet from the summit of the highest mountain on earth. The highest ever tweet (from 29,028ft!). And an amazing PR opportunity. There'll never be another opportunity like it. So come on all you brand planners, media and PR types – surely that's an idea really worth getting behind? And all for a brilliant cause. Spread the word, tweet the link, and go bid for a piece of history.