Thanks to Jaime for pointing me at this hilarious story from the BBC. The Three Wolf Moon T-shirt has become the top selling fashion item on Amazon.com, increasing sales by 2300% after a series of ironic customer reviews 'went viral'. The first review (five stars of-course) said it "Fits my girthy frame, has wolves on it, attracts women" but "cannot see wolves with arms crossed". Hundreds of others then piled in with reviews ranging from "When I put this T-shirt on for the first time, my wife left me! Thank you, Three Wolf Moon T-Shirt," to "Unfortunately I already had this exact picture tattooed on my chest, but this shirt is very useful in colder weather." At time of writing there were over a thousand such gems.
It's so HERD-like it reminded me of the sasquatch music festival dancing video that got a lot of twitter coverage at the end of last week. Either way, it's got to be one of the funniest case studies on how ideas spread. You never know, as an ironic T-Shirt perhaps it will catch on…
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