What’s Next

9 responses to “What’s Next”

1. 

   eaon

   July 31, 2009

   (voice of brand marketer) where’s the measurement?

   Reply
2. 

   eaon

   July 31, 2009

   (voice of brand marketer) where’s the measurement?

   Reply
3. 

   Tom

   August 1, 2009

   Thanks Neil. One thing ‘though – it sounds so easy; so why is it so difficult ?
   Established practices I suppose.
   And clever presentations from clever people who make it LOOK easy. What we need is more incomprehensible material that truly conveys the impenetrable nature of the challenge. Could you try to make the media one less easy to understand please ? That would help.

   Reply
4. 

   Tom

   August 1, 2009

   Thanks Neil. One thing ‘though – it sounds so easy; so why is it so difficult ?
   Established practices I suppose.
   And clever presentations from clever people who make it LOOK easy. What we need is more incomprehensible material that truly conveys the impenetrable nature of the challenge. Could you try to make the media one less easy to understand please ? That would help.

   Reply
5. 

   Christian Hughes

   August 1, 2009

   Strange thing – I was just doing a bit of reading, going through all the blogs I love (Only Dead Fish obviously high on the list) and I saw this post. The odd thing is that I just wrote a post on Paul’s presentation this morning – now I’m wondering did I see this here yesterday?
   Mind’s not as sharp as it was in my youth 😉
   Anyways – it’s a great presentation, I’d love to have see it given in person.

   Reply
6. 

   Christian Hughes

   August 1, 2009

   Strange thing – I was just doing a bit of reading, going through all the blogs I love (Only Dead Fish obviously high on the list) and I saw this post. The odd thing is that I just wrote a post on Paul’s presentation this morning – now I’m wondering did I see this here yesterday?
   Mind’s not as sharp as it was in my youth 😉
   Anyways – it’s a great presentation, I’d love to have see it given in person.

   Reply
7. 

   kimberly

   August 5, 2009

   eaon – well I think that the measurement is definitely a tough question. It depends. I have been looking at CMS analytics to see how my efforts in social media/listening/sharing content/inbound marketing, etc. are impacting traffic to our website. Of course you can’t look at old metrics either – because the way people are arriving at websites has ultimately changed. How you engage users on your website has changed. And thus the way that content management systemss are being built is changing as well: http://www.oshyn.com/_bpost_4325/The_Next_Evolution_of_Web_Content_Management_Technologies

   Reply
8. 

   kimberly

   August 5, 2009

   eaon – well I think that the measurement is definitely a tough question. It depends. I have been looking at CMS analytics to see how my efforts in social media/listening/sharing content/inbound marketing, etc. are impacting traffic to our website. Of course you can’t look at old metrics either – because the way people are arriving at websites has ultimately changed. How you engage users on your website has changed. And thus the way that content management systemss are being built is changing as well: http://www.oshyn.com/_bpost_4325/The_Next_Evolution_of_Web_Content_Management_Technologies

   Reply
9. 

   ubiquitiks

   April 10, 2024

   Tom’s comment really hits the nail on the head. It’s one thing to talk about innovative marketing strategies and another to implement them in the real world where old habits die hard. Makes me think about the on-demand app industry and how it’s constantly evolving to meet user expectations. Found this comprehensive study that dives into the challenges and opportunities within the industry: https://attractgroup.com/blog/the-on-demand-app-industry-a-comprehensive-study/. It’s a fascinating read and shows just how complex and “impenetrable” the challenge of staying relevant can be.

   Reply