More great reading to be had in the month of October, evidenced by my starting five nominations below – please do nominate any good posts that you've read that were posted in October in the comments and I'll stick them all up for a vote in a few days. A nomination from Charles (thanks Charles) for Johnnie's excellent post has been carried over from last month so I've included it below. OK, so my starting five are:
So What Exactly Might 'Adaptive Brand Marketing' Be? Ben Malbon and Greg Anderson for BBH Labs
Stop Buying Customers by Helge Tenno
The Myth of Social Media Monitoring from Sean Howard
Behaviour Change, Revisited from Johnnie Moore
Pulling Off The Optimal Platform Job by Tim Malbon
Please nominate your favourites in the comments below.