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Only Dead Fish

So. I have some big news about me. After 14 years (yes, count 'em) at IPC Media, I have decided to leave and start up my own business. This has been no small decision for me. IPC is a great business with some great brands and some great people. But the desire to do my own thing has been burning away inside of me for sometime, so I've decided to do something about it. I've been at the centre of defining and implementing digital strategy for one of the biggest media owners in the UK for a number of years now, but there are so many interesting people out there doing so many interesting things. The opportunity to work with new people, finding new solutions to new problems, is too good to miss.

So I shall be consulting in the areas about which I am truly passionate:- digital content strategy, digital commercial strategy, and social technologies. Many of the areas, in fact, that I have written about at length here. More on all that to follow. But its important to say that I truly believe that you cannot optimise one, without a good understanding of the others. And I believe that everything we do has to be focused on effectiveness and results. 

The good news is that my ex-employer, IPC Media, will be my first client. So this is not an end, it is very much a beginning. This blog has long been, and will continue to be, an outlet for my thinking and a vehicle for interaction and discussion about the things I believe. But it was time to put my money (and my livelihood) where my mouth is. We live in changing and challenging times. But out of change and challenge comes opportunity. To quote Paul Arden: "Don't look for the next opportunity. The one you have in hand is the opportunity."

My door is open. My e-mail address is top right. If you're interested in working with me, I'd love to hear from you.

86 responses to “Only Dead Fish”

  1. Rob Mortimer Avatar
    Rob Mortimer

    Best of luck!

  2. Rob Mortimer Avatar
    Rob Mortimer

    Best of luck!

  3. andy Avatar
    andy

    Congratulations Neil. Very exciting πŸ™‚

  4. andy Avatar
    andy

    Congratulations Neil. Very exciting πŸ™‚

  5. Rob @ Cynic Avatar
    Rob @ Cynic

    It’ll be the time of your life … and if I or the guys can help in any way, you just have to shout. Wonderful news and congrats.

  6. Rob @ Cynic Avatar
    Rob @ Cynic

    It’ll be the time of your life … and if I or the guys can help in any way, you just have to shout. Wonderful news and congrats.

  7. Willem van der Horst Avatar
    Willem van der Horst

    That is so awesome, congratulations Neil!
    Exciting times. All the best. And celebratory drinks! It’s a good time to visit the German bar on Southwark Street πŸ˜‰

  8. Willem van der Horst Avatar
    Willem van der Horst

    That is so awesome, congratulations Neil!
    Exciting times. All the best. And celebratory drinks! It’s a good time to visit the German bar on Southwark Street πŸ˜‰

  9. Dan Thornton Avatar
    Dan Thornton

    Wow – congrats and good luck!

  10. Dan Thornton Avatar
    Dan Thornton

    Wow – congrats and good luck!

  11. Le'Nise Brothers Avatar
    Le’Nise Brothers

    Brilliant news – congratulations!

  12. Le'Nise Brothers Avatar
    Le’Nise Brothers

    Brilliant news – congratulations!

  13. Asi Avatar
    Asi

    wishing you the best of everything
    A

  14. Asi Avatar
    Asi

    wishing you the best of everything
    A

  15. Vic Houghton Avatar
    Vic Houghton

    Very exciting. Any help I can give: give me a shout

  16. Vic Houghton Avatar
    Vic Houghton

    Very exciting. Any help I can give: give me a shout

  17. Paul H. Colman Avatar
    Paul H. Colman

    Drop me a mail: paul.colman@wk.com

  18. Paul H. Colman Avatar
    Paul H. Colman

    Drop me a mail: paul.colman@wk.com

  19. Katy Avatar
    Katy

    fantastic news – congrats and good luck. onwards & upwards for a cracking 2010!

  20. Katy Avatar
    Katy

    fantastic news – congrats and good luck. onwards & upwards for a cracking 2010!

  21. Gavin Heaton Avatar
    Gavin Heaton

    Congrats and best wishes, Neil. These are exciting times πŸ˜‰

  22. Gavin Heaton Avatar
    Gavin Heaton

    Congrats and best wishes, Neil. These are exciting times πŸ˜‰

  23. neilperkin Avatar
    neilperkin

    Thanks all for the kind words – I really appreciate the support πŸ™‚

  24. neilperkin Avatar
    neilperkin

    Thanks all for the kind words – I really appreciate the support πŸ™‚

  25. claudinho Avatar
    claudinho

    Great news! Best of luck! MAY THE FORCE BE WITH YOU! πŸ™‚

  26. claudinho Avatar
    claudinho

    Great news! Best of luck! MAY THE FORCE BE WITH YOU! πŸ™‚

  27. eaon Avatar
    eaon

    wow, congrats and best of luck mate.
    Can i have your old job πŸ˜‰
    E

  28. eaon Avatar
    eaon

    wow, congrats and best of luck mate.
    Can i have your old job πŸ˜‰
    E

  29. Stan Lee Avatar
    Stan Lee

    Great stuff Neil. Congrats!
    People have been telling me to do my own thing for years. I just can’t get my head around doing it. So I am both envious and proud of you.
    Best…Stan

  30. Stan Lee Avatar
    Stan Lee

    Great stuff Neil. Congrats!
    People have been telling me to do my own thing for years. I just can’t get my head around doing it. So I am both envious and proud of you.
    Best…Stan

  31. Subbu Avatar
    Subbu

    All the best, Neil, on your new journey. I will continue to look forward to your insightful posts which is only likely to be enriched with your own venture πŸ™‚

  32. Subbu Avatar
    Subbu

    All the best, Neil, on your new journey. I will continue to look forward to your insightful posts which is only likely to be enriched with your own venture πŸ™‚

  33. Will Avatar
    Will

    Congrats! That’s utterly brilliant.
    Best of luck mate.

  34. Will Avatar
    Will

    Congrats! That’s utterly brilliant.
    Best of luck mate.

  35. neilperkin Avatar
    neilperkin

    Thanks guys – appreciate the kind words – it really means a lot

  36. neilperkin Avatar
    neilperkin

    Thanks guys – appreciate the kind words – it really means a lot

  37. Brett T T Macfarlane Avatar
    Brett T T Macfarlane

    Kudos on the bravery to go out on your own.
    Drop me a line at my new email – brett.macfarlane@ddb.fr if in Paris. Or anytime to chat about exploring collaboration.

  38. Brett T T Macfarlane Avatar
    Brett T T Macfarlane

    Kudos on the bravery to go out on your own.
    Drop me a line at my new email – brett.macfarlane@ddb.fr if in Paris. Or anytime to chat about exploring collaboration.

  39. david cushman Avatar
    david cushman

    Very good. Let’s discuss soon

  40. david cushman Avatar
    david cushman

    Very good. Let’s discuss soon

  41. Graeme Avatar
    Graeme

    Exciting news Neil – good luck, and let me know if I can help

  42. Graeme Avatar
    Graeme

    Exciting news Neil – good luck, and let me know if I can help

  43. Nick Burcher Avatar
    Nick Burcher

    Good luck Neil – keep in touch!

  44. Nick Burcher Avatar
    Nick Burcher

    Good luck Neil – keep in touch!

  45. Kay Avatar
    Kay

    Oh my! We didn’t finish the audience development committee project! Best of luck with everything Neil, hope our paths cross again.

  46. Kay Avatar
    Kay

    Oh my! We didn’t finish the audience development committee project! Best of luck with everything Neil, hope our paths cross again.

  47. neilperkin Avatar
    neilperkin

    Thanks all. Great to have so many good wishes πŸ™‚

  48. neilperkin Avatar
    neilperkin

    Thanks all. Great to have so many good wishes πŸ™‚

  49. Simon Avatar
    Simon

    Congratulations and best of luck!

  50. Simon Avatar
    Simon

    Congratulations and best of luck!

  51. Anjali Ramachandran Avatar
    Anjali Ramachandran

    Congratulations Neil! All the very very best!

  52. Anjali Ramachandran Avatar
    Anjali Ramachandran

    Congratulations Neil! All the very very best!

  53. David Wilding Avatar
    David Wilding

    Neil, that sounds brilliant – best of luck with it

  54. David Wilding Avatar
    David Wilding

    Neil, that sounds brilliant – best of luck with it

  55. Kristine Avatar
    Kristine

    Congratulations! There are pros and cons to being self-employed, but it sounds like you are off to a good start.

  56. Kristine Avatar
    Kristine

    Congratulations! There are pros and cons to being self-employed, but it sounds like you are off to a good start.

  57. Paul Graham Avatar
    Paul Graham

    Anomaly London wishes you well, friend. Stumble past us on your way to the German bar, and come in and see us soon.

  58. Paul Graham Avatar
    Paul Graham

    Anomaly London wishes you well, friend. Stumble past us on your way to the German bar, and come in and see us soon.

  59. Tim Malbon Avatar
    Tim Malbon

    Neil – well done and all the best! Exciting times ahead – and having been through it I can only say how f**king invigorating and energising the whole thing is!
    You am The Awesomist!

  60. Tim Malbon Avatar
    Tim Malbon

    Neil – well done and all the best! Exciting times ahead – and having been through it I can only say how f**king invigorating and energising the whole thing is!
    You am The Awesomist!

  61. gemma. Avatar
    gemma.

    Wow. Looking forward to sharing in your new journey via the blog.

  62. gemma. Avatar
    gemma.

    Wow. Looking forward to sharing in your new journey via the blog.

  63. ewan Avatar
    ewan

    awesome news. good luck with it.

  64. ewan Avatar
    ewan

    awesome news. good luck with it.

  65. neilperkin Avatar
    neilperkin

    Thanks everyone. Have been blown away by all the support and best wishes. Fantastic πŸ™‚

  66. neilperkin Avatar
    neilperkin

    Thanks everyone. Have been blown away by all the support and best wishes. Fantastic πŸ™‚

  67. jMac Avatar
    jMac

    GOOD MAN. Welcome to the dawn.

  68. jMac Avatar
    jMac

    GOOD MAN. Welcome to the dawn.

  69. Jon Avatar
    Jon

    Good luck Neil! We’re behind you all the way (except for those of us who are beside you and those 2 or 3 folks up ahead who are in front of you… Don’t worry, they’ll move to the side and wave as you pass.)

  70. Jon Avatar
    Jon

    Good luck Neil! We’re behind you all the way (except for those of us who are beside you and those 2 or 3 folks up ahead who are in front of you… Don’t worry, they’ll move to the side and wave as you pass.)

  71. amelia Avatar
    amelia

    great stuff – congrats. it takes a huge amount of courage to go out and start your own thing. i am thinking about what we could work together on…

  72. amelia Avatar
    amelia

    great stuff – congrats. it takes a huge amount of courage to go out and start your own thing. i am thinking about what we could work together on…

  73. neilperkin Avatar
    neilperkin

    Thanks guys… πŸ™‚

  74. neilperkin Avatar
    neilperkin

    Thanks guys… πŸ™‚

  75. Damiano Avatar
    Damiano

    All the best Neil, hopefully see you very soon.

  76. Damiano Avatar
    Damiano

    All the best Neil, hopefully see you very soon.

  77. neilperkin Avatar
    neilperkin

    Thanks Damiano

  78. neilperkin Avatar
    neilperkin

    Thanks Damiano

  79. Mikej Avatar
    Mikej

    congrats mate… all I can say is about time
    good luck with everything

  80. Mikej Avatar
    Mikej

    congrats mate… all I can say is about time
    good luck with everything

  81. Andrew Miller Avatar
    Andrew Miller

    Congratulations Neil

  82. Andrew Miller Avatar
    Andrew Miller

    Congratulations Neil

  83. faris Avatar
    faris

    awesome – congrats my brother – i wish you every sucess! FX

  84. faris Avatar
    faris

    awesome – congrats my brother – i wish you every sucess! FX

  85. neilperkin Avatar
    neilperkin

    Mike, Andrew, Faris – thanks all. Appreciate it πŸ™‚

  86. neilperkin Avatar
    neilperkin

    Mike, Andrew, Faris – thanks all. Appreciate it πŸ™‚

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