So. I have some big news about me. After 14 years (yes, count 'em) at IPC Media, I have decided to leave and start up my own business. This has been no small decision for me. IPC is a great business with some great brands and some great people. But the desire to do my own thing has been burning away inside of me for sometime, so I've decided to do something about it. I've been at the centre of defining and implementing digital strategy for one of the biggest media owners in the UK for a number of years now, but there are so many interesting people out there doing so many interesting things. The opportunity to work with new people, finding new solutions to new problems, is too good to miss.
So I shall be consulting in the areas about which I am truly passionate:- digital content strategy, digital commercial strategy, and social technologies. Many of the areas, in fact, that I have written about at length here. More on all that to follow. But its important to say that I truly believe that you cannot optimise one, without a good understanding of the others. And I believe that everything we do has to be focused on effectiveness and results.
The good news is that my ex-employer, IPC Media, will be my first client. So this is not an end, it is very much a beginning. This blog has long been, and will continue to be, an outlet for my thinking and a vehicle for interaction and discussion about the things I believe. But it was time to put my money (and my livelihood) where my mouth is. We live in changing and challenging times. But out of change and challenge comes opportunity. To quote Paul Arden: "Don't look for the next opportunity. The one you have in hand is the opportunity."
My door is open. My e-mail address is top right. If you're interested in working with me, I'd love to hear from you.