A (dareisayit) remarkable presentation from Polle De Maagt about Being Remarkable. It contains many of the themes about which I have written in the past – about how it's not about the technology, or the channel, about being generous, the power of great storytelling. And it contains some wonderful examples. But in the end it's a lovely illustration of a point that Gareth has made well in the past – that advertising operates in the culture business. Worth taking the time.