A Million Trees, A Million Stories

Lovely idea this. Simple, smart, lots of value for all concerned, spreadable, the virtual and the physical combining for reciprocal benefit. Best of all, it uses the power of a good story to do some good. As David says: "The best ideas get you to use your current behaviour to change something".

http://vimeo.com/moogaloop.swf?clip_id=11008024&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Million Stories from Desire Engström on Vimeo.