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Cooking Dinner With The iPad

Early iPad content apps seem to have suffered from a McLuhan-esque propensity to consider a new technology through the lens of the old, and what Jakob Nielsen called a 'crushing print metaphor'. There's perhaps an inevitability to the inconsistency in usability that Nielsen described, but the iPad is a re-imagined interface, and so requires re-imagined formatting of content.

Award-winning photographer William Hereford has created an experiment combining
the kind of typeface you typically see in quality magazines with video which has been shot and edited
to feel like a still photograph. Says William:

"My hope is to
develop this video to work with tablet computers so that you could
"swipe" between the vignettes instead of them playing with a rigid
sequence from start to end. Tablets (and the internet really)
provide the opportunity to look at moving images with the same studied
intensity as a still photograph. Traditionally we are at the director's
mercy regarding when a shot begins and ends- the whole experience is
fleeting, which can be wonderful , but I like the idea of creating a
moving image which runs on a loop or is shot over a long period of time
so the media can be consumed and studied in ways a traditional film
cannot."

Video, combining with photography, combining with print. A recombinant media experience. Surely we should be seeing more experimentation like this from established content producers?

http://vimeo.com/moogaloop.swf?clip_id=12932690&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Cooking Dinner Vol. I from William Hereford on Vimeo.

HT

2 responses to “Cooking Dinner With The iPad”

  1. Ian Fitzpatrick Avatar
    Ian Fitzpatrick

    Quite right, as usual, Neil.
    A few thoughts:
    1. this sort of recombinant content is so ideally-suited to instruction, particularly given the range of ways in which we learn.
    2. The opportunity here is not necessarily for a single entity to deliver content in multiple forms, but also for multiple providers to deliver content simultaneously in the format most native to them. Even an object as seemingly simple as a recipe has several potential content providers, each of whom might bring to bear an entirely different perspective which, in combination, create something both new and of potentially substantial value.

    Reply
  2. Ian Fitzpatrick Avatar
    Ian Fitzpatrick

    Quite right, as usual, Neil.
    A few thoughts:
    1. this sort of recombinant content is so ideally-suited to instruction, particularly given the range of ways in which we learn.
    2. The opportunity here is not necessarily for a single entity to deliver content in multiple forms, but also for multiple providers to deliver content simultaneously in the format most native to them. Even an object as seemingly simple as a recipe has several potential content providers, each of whom might bring to bear an entirely different perspective which, in combination, create something both new and of potentially substantial value.

    Reply

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