Early iPad content apps seem to have suffered from a McLuhan-esque propensity to consider a new technology through the lens of the old, and what Jakob Nielsen called a 'crushing print metaphor'. There's perhaps an inevitability to the inconsistency in usability that Nielsen described, but the iPad is a re-imagined interface, and so requires re-imagined formatting of content.
Award-winning photographer William Hereford has created an experiment combining
the kind of typeface you typically see in quality magazines with video which has been shot and edited
to feel like a still photograph. Says William:
"My hope is to
develop this video to work with tablet computers so that you could
"swipe" between the vignettes instead of them playing with a rigid
sequence from start to end. Tablets (and the internet really)
provide the opportunity to look at moving images with the same studied
intensity as a still photograph. Traditionally we are at the director's
mercy regarding when a shot begins and ends- the whole experience is
fleeting, which can be wonderful , but I like the idea of creating a
moving image which runs on a loop or is shot over a long period of time
so the media can be consumed and studied in ways a traditional film
Video, combining with photography, combining with print. A recombinant media experience. Surely we should be seeing more experimentation like this from established content producers?