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Joining The Bucket Brigade

The Bucket Brigade

So Bud Caddell, Strategy Director at Victors & Spoils, is writing a
book. And as you may already know, is crowd-sourcing the funding through
Kickstarter to enable him the time to write it. And I've decided to
invest and support it (not my first investment on Kickstarter) and have
joined his Editorial Board. Seems like I'm in some pretty auspicious
, which is nice.

Bud's original goal was to raise $5,000, but I've watched as the story
has spread, and momentum has built (as is often the way) and so far he's
over $8,800 in funding. He describes the book as being for "anyone interested in creating
products that are not just market exchanges, but cultural exchanges –
for anyone that wants to build or reshape an organization for doing
business in a world gone digital – and for anyone just finding their
footing in the marketing industry today". Bud has asked those who've supported the project to express their
reasons for doing so. Mine are straightforward:

  • He's a smart guy, and is extremely generous with his smart thinking
  • Being
    part of his Editorial board enables me to be part of a collaborative
    process which I believe will be fun, and a learning experience
  • When I conducted my own crowd-sourcing experiment, I was overwhelmed with the support I got, and it was a hugely positive experience
  • Lots of people
    think (and talk) about writing a book (including me) so my last (and
    possibly overriding) reason is because he's got off his butt
    and done something about it

So, as I write there are still 6 days left to go before funding closes –
go give him some support.

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