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Converse Domaination

I've seen a few lists of the top 'digital campaigns' of the decade. Most of them feature similar work (Uniqlock and Lucky Switch, BMW Films, Nike+, Whopper sacrifice and subservient chicken, Chalkbot etc). But there's one which has been strangely absent from every list that I've looked at, so it's only right that I recognise it here.

There's a lot to like about Converse Domaination. It's great disruptive thinking from Anomaly. A continuous communication rather than a confined campaign. Going where their audience is but not the competition. Starting conversations. Creating culturally relevant pieces of content in a way that allows them to be topical, and nimble. A real piece of agile advertising. A media buy that's not really a media buy. Beating a traditional cost per visitor by 2600%. Very cool. It would definitely be in my top ten. I'm curious to know whether it would be in yours too…?

Converse Domaination from Ross Martin on Vimeo.

12 responses to “Converse Domaination”

  1. Thomas Wagner Avatar
    Thomas Wagner

    Definitely ๐Ÿ˜‰

  2. Thomas Wagner Avatar
    Thomas Wagner

    Definitely ๐Ÿ˜‰

  3. Carol L. Weinfeld Avatar
    Carol L. Weinfeld

    It is clever and correct to speak to the audience in its space. It’s like the Google Job Experiment: http://goo.gl/OzRM

  4. Carol L. Weinfeld Avatar
    Carol L. Weinfeld

    It is clever and correct to speak to the audience in its space. It’s like the Google Job Experiment: http://goo.gl/OzRM

  5. neilperkin Avatar
    neilperkin

    Thanks for the comments both, and the link Carol

  6. neilperkin Avatar
    neilperkin

    Thanks for the comments both, and the link Carol

  7. Steve Sponder Avatar
    Steve Sponder

    Forgot about this one Neil, it’s going in my Top 100 ๐Ÿ˜‰

  8. Steve Sponder Avatar
    Steve Sponder

    Forgot about this one Neil, it’s going in my Top 100 ๐Ÿ˜‰

  9. Ciaran Avatar
    Ciaran

    It’s an interesting idea, and one that obviously took a lot of work. The only problem is that domains need attention, otherwise they fall off the list and become targets for squatters (of a sort): http://www.howtodealwithabully.com/

  10. Ciaran Avatar
    Ciaran

    It’s an interesting idea, and one that obviously took a lot of work. The only problem is that domains need attention, otherwise they fall off the list and become targets for squatters (of a sort): http://www.howtodealwithabully.com/

  11. Suraj Atreya Avatar
    Suraj Atreya

    Awesome video.

  12. Suraj Atreya Avatar
    Suraj Atreya

    Awesome video.

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