Year: 2010

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    Social Innovation And Media

    “The point about all of this…is that it is not about one thing replacing another. It’s about entirely new combinations of old and new that change the game completely.” Read my review of Alan Rusbridger’s excellent Hugh Cuplipp lecture on the future of journalism and the benefits to media owners of creating social platforms.

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    Post Of The Month – January 2010 – The Vote

    Thanks for the nominations (and thanks to Sam for nominating one of mine). Great shortlist this month. Here it is: Changing Strategy by Sam Ismail The More You Try And Practice Agile, The Less Agile You Become from Stuart Eccles Skinner Box? There’s An App For That by Jim Stodgill The Facebookisation Of The Enterprise…

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    Post Of The Month – January 2010 – Nominations

      Gosh. Lots of good reading has meant that I've ended up with quite a long starting list of nominations for the first Post Of The Month of the decade (or is it the second?). Anyhow, I've listed the nominations below, which includes one from Tim carried over from last month for Jim Stodgill's post.…

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    Solving Social Problems With A Nudge

    "We tend to think the problem is solved when we solve the technology problem but the human innovation, the human problem, still remains." Fascinating presentation by Harvard economist Sendhil Mullainathan who talks about how we can use the ideas behind the currently fashionable concept of behavioral economics (allied to some lessons taken from marketing), to…

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    Social Innovation And Media

     "If ever there was a route to building audience, trust and relevance, it is by embracing all the capabilities of this new world, not walling yourself away from them." Alan Rusbridger I've said many times that the real benefit of social for media and content owners is that it allows you to build a platform.…

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    The Real ROI

    Accountability is an almost obsessive objective for most businesses. If I put this in, what can I get out? The metrics of return are hard: sales, turnover, margins, profits. Peter Drucker said that the single most important thing to remember about any enterprise is that results exist only on the outside. The result of a…

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    Solving The Paywall Problem

    All the to-ing and fro-ing about content pay-walls is fascinating. Entire industries are reinventing their business models, in public, and right in front of our eyes. Industries that are trying to undo a decade of giving content away for free. I guess it's easy to say in hindsight but advertising was never going to be…

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    The Nobel Internet

    I'm in two minds about this. The Italian edition of Wired has launched a campaign to get the next Nobel Peace Prize awarded to the internet. The Editor says that the internet is the first "weapon of mass construction, which we can deploy to destroy hate and to propagate peace and democracy", and his cause…

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    People Worthy

     "A satisfied customer! We should have him stuffed." Basil Fawlty Manish Mehta, Dell's VP of social media and community, says that his company is "trying to embed social media in the fabric of how we do business". It's a laudable objective. As content becomes service, service becomes experience, and experience becomes everything. It's one thing…

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    Augmented Hype. Augmented Reality.

    I suspect that, for some at least, Augmented Reality may already be riding the peak of inflated expectations on the Hype Cycle and about to ski down the black run of cynicism towards the trough of disillusionment. But as usual, it is the examples that look genuinely fun or useful that offer a glimpse of…

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