So, some exciting news. I'm working with Google in the UK (full disclosure: they are a client of mine) to curate a series of events to provide some stimulating thinking and discussion around some of the more interesting and challenging issues facing planners today. The first one tackles how advertisers can use existing and new data sources to be more adaptive and iterative in their planning, and more responsive to the real-time world and the rapidly changing environments in which we all have to operate.
I've written a lot about agile working practices, and my belief that the relentless digitisation of products, services, and communications has created an environment characterised by ubiquitous connection, a proliferation in data and a shift toward always-on, real-time marketing where advantage comes more from responsiveness and agility. So the objective here is not to sell Google, but rather to extend that debate out and facilitate some good discussion around a subject which I believe has the potential to genuinely change how we do what we do.
Speaking at this first session will be long-time comms provocateur Mark Earls, who's been doing some interesting work in this area of late, and Tim and Stuart from MadeByMany who are really walking-the-walk as far as implementing and integrating smart, responsive, agile development processes into how they work as an agency.
This first event will be held at Google UK on the 31st March. Spaces are limited and invite only but I have a handful of first-come-first-served guest passes to give away to Only Dead Fish readers – if you'd like one the please e-mail me and I will notify the successful applicants (I won't be able to respond to everyone I'm afraid).