My latest column for New Media Age is out, in which I talk about so-called 'frictionless sharing', as characterised by the functionality built in to Facebook's recent redesign. I don't usually link to the columns I write for NMA here (perhaps I should do so more), but this one is about something I think is important.
The heading given to the piece is slightly misleading but in it I talk about the importance of defaults, and how 'frictionless sharing' changes a pretty big one – from sharing being an active process to becoming a passive one. Which has all kinds of implications that I don't think we've even started to think about. Anyone who is a fan of Behavioural Economics will appreciate the power of defaults. So I wanted to write something about it – and you can read it here.