A fair bit of my recent working life has been taken up working with the smart folk at Econsultancy on a truly fascinating piece of research into how client organisations are structuring their digital marketing capability. It's been something of a massive task to navigate through the complexity of variables and surrounding factors and trends that impact how companies decide to resource this area. But the process and the results have been hugely enlightening.
One of the findings of the research focused on the fact that some of the key digital disciplines that companies identify as already being the most difficult to recruit for, also happen to be the ones that they anticipate will be the biggest areas of growth in resourcing in the near to mid-term future. Most notably disciplines including data and analytics, content marketing and social media.
This can only mean one thing: a looming talent time bomb. This is a very real issue, so I've penned a piece on the Econsultancy blog to expand on it. As I say in the article, there's reason to believe that this is not an issue that is likely to go away any time soon.