Squared

I've been involved with Google Squared since its inception some time ago. It's an intensive learning programme that set out to address the talent shortage in our industry, challenge the status quo, accelerate digital capabilities, and teach by doing (all things that I think are important), and has featured some excellent speakers including Rory Sutherland, Sir John Hegarty and Richard Eyre (and me). For a good while the focus was on graduates at the start of their advertising and media careers, but it has now expanded out to incorporate programmes that are run for senior level and also client side marketers.

The Squared folk have produced a rather lovely infographic featuring some feedback from some of the alumni which you can view in all its glory here. And it's worth noting that they are also taking the course online which should open it up to a larger number of participants – there's a live introduction to that happening this week on Thursday 20th at 1.00pm.