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This Week’s Favourite Fraggl Links

Making_things_people_want

This week I spoke at Econsultancy's Future of Digital Marketing conference about Fraggl – you can see the slides here. And here are my favourite Fraggl links from this week:

  • Another good set of slides from John Willshire on his theme of Making Things People Want. And here's Tim Leake with an interesting take on client/agency relationships and what it means for creativity (presented at Cannes this week)
  • fascinating piece on introversion as one of the most misunderstood dimensions of personality. And at what age do we hit peak embarrassment? Now you know
  • compelling take down of the use of technology in delivering govt services in the US, and a plea for building with more  empathy (perhaps they could do with some GDS)
  • And a rare peak inside 'Amazon’s massive wish fulfilment machine'
And of-course you can sign up to Fraggl here.

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