Consider Facebook

'Consider Facebook. It wasn’t preordained that Facebook was to be created by a student in his dorm room. When I ask audiences who could have created Facebook, they typically respond with technology companies like Microsoft, Google, Amazon, or Yahoo! These are valid answers. But I push the audience members by asking them why people use Facebook. One core reason is a simple way to share memories and images. What other company has historically helped people share memories and images? Kodak. Here’s the interesting thing. The film giant had its fingers on Facebook as early as 2001. At the time, the company had purchased a company called Ofoto, one of the leading online album providers. How hard would it have been for Kodak to say, “You know, our tagline is ‘Share memories, share lives.’ Why don’t we let people simply share album pictures? While we are at it, we can create a feature that allows people to share news items as well.”'

From The Little Black Book of Innovation