As a (kind of) addendum to yesterday's post on marginal thinking, I really liked this analogy Christensen had for the all-too-frequent slow organisational response to the need for innovation:
'If a company has ignored investing in new businesses until it needs those new sources of revenue and profits, it’s already too late. It’s like planting saplings when you decide you need more shade. It’s just not possible for those trees to grow large enough to create shade overnight. It takes years of patient nurturing to have any chance of the trees growing tall enough to provide it.'
I think there are not only companies but possibly entire industries that have been guilty of this.
Photo Credit: scragz
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