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This Week’s Favourite Fraggl Links

Briefly from Bassett & Partners on Vimeo.

Here are my favourite links of the past week, as curated by Fraggl:

  • "Every project starts with a brief. But very few projects end up with exceptional results. Why?" Briefly (above) is a wonderful short film by Tom Bassett who interviewed some of the worlds most consistently exceptional creative talents, including Frank Gehry, Yves Behar, John Jay and John Boiler, in order to try and disect how they define and use the brief to deliver great results. Fascinating
  • Andy Whitlock's excellent presentation from the recent Google Firestarters on agencies and product innovation is now on the MadeByMany blog and really worth checking out
  • "It’s provocative to think about where Apple and Google each go next. In mobile there’s a term called ‘permissionless innovation’, the basic  premise of which is you don’t need anyone else’s permission to innovate. The beauty of the modern mobile era is that it isn’t held back by anti-innovators like the carriers or monopolists like Microsoft and Intel who gated the pace of innovation in previous platform eras. The mobile stack has decoupled these previous incumbents from control". A good piece from Steve Cheney on the future of Google and Apple
  • And here's some thoughts from Ben Evans at Andreesen Horowitz on how the next big in mobile might just be (wait for it) …voice 
  • Some amazing technologies and innovations here: 5 startups that could radically transform the world around us

And you can subscribe to Fraggl here.

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