Year: 2015
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Shipped in 2015
Each year (originally inspired by something Ian did) I do a kind of end-of-year review of the major projects that I've been involved with over the year. It's my habit to think aloud on this blog and this is my way of stepping back and looking at the shape of what I've been doing over the…
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On Fluid Resourcing
There were a couple of points from Adrian Ho's post on organisational strategies for coping with complexity that resonated, particularly concerning structural fluidity. Most companies are rigidly organised around functional expertise (sales, marketing, finance, operations) which has apparent benefits in terms of shared learnings, goal-setting, reporting, efficiencies, but is not optimised for collaboration, customer experience,…
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Post of the Month – November 2015 – The Winner
Quite the spread of votes this month but happy to announce that the winner of Post of the Month is Simon White with his excellent thoughts on how With Singularity Comes Responsibility. Well done Simon – you are entered into the hall of fame. Thanks to everyone who nominated and voted.
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Post of the Month – November 2015 – The Vote
Thanks to those who nominated. So our vote this month is between: What we learned from scaling a product team by Paul Adams Disagreement is the lifeblood of our industry from Sue Unerman How the Mad Men Lost the Plot by Ian Leslie With Singularity Comes Responsibility from Simon White A Path to Enduring Introspection…
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Post of the Month – November 2015 – Nominations
I'm a bit late with this (sorry) but it is of-course time to open up for nominations for Post of the Month. I've actually had a few nominations already so have a good starting list, but if you'd like to put anything forward that you thought was a particularly good read do let me know.…
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The ROI of UX
This simple formula for calculating the return on UX was shared by a few people over the past few days and I thought it was really useful. It takes the expected/forecast change in value per user action (in money) that the UX enhancement will achieve for each user, then multiplies that with the total number…
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The PROSPER Marketing Planning Framework
Believe it or not whilst there seems to be plenty of planning and campaign frameworks around for marketing and digital marketing, I've rarely come across any that are not either overly stuffed with complexity and jargon or missing seemingly critical steps. An honourable mention should go to PR Smith's SOSTAC® model which I think is very…
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Google Firestarters 18: Mobile UX is Eating the World
For our latest Google Firestarters event last week we focused on all things good (and not so good) in mobile UX. We'd wanted to do something around mobile for a while at Firestarters, and the opportunity to line up three great speakers to talk about what it takes to create exceptional experiences for a mobile-centric world was too…
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From Descriptive to Prescriptive Analytics
How do most businesses project likely future scenarios? I suspect that most currently use conventional techniques like brainstorming, maybe predictive analytics, and limited numbers of external sources like thought leaders, and market research. In fact the latest IBM C-Suite study (which surveyed 5,000+ business leaders from around the globe) indicates that that's exactly what they do. Far…
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Martec’s Law
I was lucky enough to be asked by (friend of ODF) Scott Brinker to speak at his excellent MarTech Europe conference last month. I think Scott has a rare ability for astute navigation of the increasingly (and already hugely) complex world of marketing technology. I saw the other day that he had tidied up his…